Super Bowl XLIII Ads Reviewed

 

Every year, I watch the Super Bowl, as much for the commercials, as for the game.  And, every year a couple of my friends and I get together after the game, and discuss our opinions of the commercials that were shown that year.  This year, I decided to bring these opinions to my blog, and so I have written a list of my favorite and least favorite commercials for the year.

I will try to stay away from commercials that are not new (though I am a big DVR watcher, and it is very possible that I would have simply missed a commercial up to this point), and I will ignore commercials that do not try to be ‘Super Bowl quality’ commercials.  I also will ignore the car commercials for the most part.  To make either list (good or bad), I have to feel like the people who made the commercial were trying, and not just buying time to run the same old commercials for the same old campaign that they always do.

Let’s face it, when it comes to Super Bowl commercials, it’s all about the humor.  Most of the great Super Bowl commercials over the years have had some comedy element to them.  Sometimes there may be one that has good CG that makes it stand out, but CG is so good today that we have become used to it to the point that we just expect it.

Top 5:

5. The Carlos Boozer commercial for Overstock.com where he shows the difference between ‘bling’ and an Olympic gold medal was poignant.

4. The Pepsi Max ‘I’m Good!’ commercial was funny and had a nice use of visual humor; something that is easily abused in a commercial.

3. The Conan O’Brien Bud Light commercial where he does a freaky commercial that is only supposed to be seen in Finland was hilarious.

2. The Pepsi MacGruber/Pepsuber commercial with Will Forte was brilliant.  I loved it.

1. The Bridgestone commercial with Mr. and Mrs. Potato Head was brilliant. 

Bottom 5:

5. The obtuse Cheetos commercial with Chester, the pigeons, and the irritating lady on the cell phone was too weird, and the timing was off.

4. The 3D Sobe commercial with the dancing football players was terrible.  They must have spent all of their money on the effect.

3. All three (1, 2, 3) of the boorish, tiresome Budweiser Clydesdale commercials

2. Both, but especially the second of the two Go Daddy commercials with Danika Patrick

1. The horrible Teleflora commercial where the flowers in the box insult the lady reminded me of a horrid Jared Jewelry commercial.  It will be my worst of the Super Bowl simply because of the awful message.  They should be ashamed.

See all the Super Bowl ads here.

Before the Game:

Hit- When I saw the E-Trade commercial with the little kid, I thought, “Not these tired ads again.”  However, by the end of it, I thought it was pretty funny.  I’m sure all of the golfers will be calling each other “Shankapotumus” for the next few months.

Hit- The Samsung commercial where the guy loved the Cowboys so much that he became an usher so that he could sneak out of church an listen to the game was funny also.

Miss- The commercial with Lebron James daydreaming that he was a Cleveland Brown was a good idea but sort of fizzled.

Hit- The McDonalds Charities commercial where the girl gave the pennies out her loafers was nice.

First Quarter:

Hit- The Bud Light commercial where the guy was thrown out the window for suggesting that they could save money by not buying Bud Light for every meeting was sort of funny.

Hit- The Audi commercial that showed car chases moving through the decades was clever.

Hit- The Bob Dylan/Hip Hop commercial for Pepsi was clever and nostalgic.

Miss- The Doritos ‘Snow Globe’ commercial tried to be funny, but it was just bad.

Hit- The Conan O’Brien Bud Light commercial where he does a freaky commercial that is only supposed to be seen in Finland was hilarious.

Hit- The Bridgestone commercial with Mr. and Mrs. Potato Head was brilliant.  It was easily my favorite commercial of the first quarter.

Miss- The Castrol Edge commercial featuring a guy who had a group of monkeys become devoted to him after he used the product was weird and unfunny.

Second Quarter:

Miss- The Doritos commercial which had a guy who suddenly had powers that were associated with crunching a Doritos’ chip was better than the first one, but still nothing to write home about.

Miss- The Go Daddy commercial with a showering Danika Patrick was the same old tired thing from them.  They need a new idea.  Guys, Danika was already in Sports Illustrated.  I saw the pics.  They were OK.

Hit- The Pepsi Max ‘I’m Good!’ commercial was funny and had a nice use of visual humor; something that is easily abused in a commercial.

Miss- The Pedigree ‘Maybe you should get a dog was a good try, but a miss.

Miss- It’s time to put the Clydesdales out to pasture.  I just don’t care about them, or the fact that they can fetch.  Not funny.

Miss- Budweiser has a history of staying with a commercial idea until everyone hates it (see the fogs, lizards and the Bud Bowl– I just threw up in my mouth).  The commercial where the Clydesdale follows the white horse that he is in love with was worse than the first one.  It’s time to send this commercial to the glue factory.

Miss- The Gatorade “G” commercial gets an ‘A’ for star power and an ‘F’ for delivery and presentation.  I’ll bet it cost them a mint.

Hit- The cars.com where a guy named David Abernathy is a child prodigy but needs help buying a car was clever.

Hit- The E-Trade commercial featuring the two babies, one of which was singing, “Take These Broken Wings” was a good one.  I did not like these commercials in years past, but they seem to have stepped it up this year.

Miss- The Bud Light Drinkability commercial where the guy used the telestrator was not funny at all.

Miss- I don’t know how you can incorporate Death into a commercial and end up with an unfunny product, but H&R Block was able to do so.

Miss- The horrible Teleflora commercial where the flowers in the box insult the lady reminded me of a horrid Jared Jewelry commercial.  It will be my worst of the Super Bowl simply because of the awful message.  They should be ashamed.

Miss- The obtuse Cheetos commercial with Chester, the pigeons, and the irritating lady on the cell phone was too weird, and the timing was off.

Halftime:

Incomplete- The 3D Monsters vs. Aliens commercial looked good, but I did not have the 3d glasses, so it looked a little fuzzy.  Pixar is always great, though.

Miss- The 3D Sobe commercial with the dancing football players was terrible.  They must have spent all of their money on the effect.

Honorable mention- The Heroes commercial with John Elway was kind of funny.  I’m sure it would have been better if I had watched the show.

Miss- I just do not care about the Toyota Tundra or the commercials that they choose to run for it.

Miss- The Priceline commercial with Shatner as Cyrano De Bergerac was not bad, but the premise is too tired for the Super Bowl.

Hit- The Carlos Boozer commercial for Overstock.com where he shows the difference between ‘bling’ and an Olympic gold medal was poignant.

Hit- The ‘Milosh wants to play for…’ commercial for American Airlines made me smile.

Third Quarter:

Miss- I don’t even know what Coke was trying to do with this commercial, but obviously they spent a lot of money again this year animating a failure.

Miss- The Bridgestone commercial where the tires are stolen off the moon rover was not funny.

Hit- The mob-styled commercial for Denny’s where the guy is contemplating the fate of a rat while the waitress finishes putting a smiley face on his pancakes was surprisingly funny.

Miss- Unfortunately, Monster.com proved that comic timing can be so off, that even a guy sitting under the ass of a moose can fail to be funny.

Miss- Apparently, the only cure for the Budweiser Clydesdale commercials is the cure that is used for most horse ailments, a twelve gauge.  The Scottish one was just as tiring as the rest.

Hit- I found the 60 second Career Builder commercial to be funny, but I expected more since they had this much time to work with.

Hit- I still do not understand why Coke keeps making the Pixar-style commercials that seem to have little purpose.  That all being said, I liked the one with the insects in the third quarter of the game.

Miss- I don’t care that Kellogg’s is rebuilding fields.

Hit- The Usama Young NFL commercial was enjoyable.

Hit- I hate the Jack commercials for Jack in the Box, so I got giddy when I saw Jack’s cracked head on the pavement in front of a bus.  I thought the lines from the lacky talking on the phone were funny too.  If this is Jack in the Box’s way of getting rid of Jack, this may end up as my favorite commercial ever.  However, if this is just the start of a ‘save Jack’ campaign, I may not live through it.  I will reserve judgment.

Fourth Quarter

Hit- I generally hate the Coke Zero commercials, but this modern take on the old Mean Joe Green commercial with Polamalu was funny, except for the Coke Zero guys which, as usual, were a whip.

Hit- The Cash for Gold commercial, though funny, was a little uncomfortable with the references to all of the bankrupt celebrities.  It seemed like they were taking advantage a little.

Miss- I care even less about GE and their ‘eco-savings’ than I did about Kellogg’s building fields.

Hit- The Hulu commercial with Alec Baldwin was a little weird, but they get an ‘A’ for getting their message out and explaining their product.

Miss- GE, I just don’t care about your wind energy.

Hit- The Pepsi MacGruber/Pepsuber commercial with Will Forte was brilliant.  I loved it.

Miss- Someone needs to tell the Bud Light Lime people that the whole ‘walking around and having an effect on the world around me because of the product I am wearing or have with me’ has been done many times before, and recently, and better.

Miss- I thought the first Danika Go Daddy commercial was bad, but this one was terrible.

Top 20 Pop/Rock Songs from 1984

1984 continues the run of great hits that came with the middle of the 1980s.  I had real problems narrowing the list down to 20 for this year.  As a result, from thus point, at least through 1986, I will give a list of songs that almost made the cut at the end.

20.  “Uptown Girl”, Billy Joel– This song was one of the many hits off his Innocent Man album.  It continues the be-bop style that was found in “Tell Her About It”.  The video featured his then wife Christy Brinkley looking very nice, and Joel as a mechanic.  It’s a fun song, and I chose it over his other hit from that year, “An Innocent Man”.

19.  “Say Say Say”, Paul McCartney and Michael Jackson– This is the third duet featuring McCartney to chart in a two year period, and the second for the team of Jackson and McCartney.  The other Jackson/McCartney song was “The Girl Is Mine”, and the third duet was the Stevie Wonder/McCartney hit “Ebony and Ivory”.  “Say Say Say” is a fun song, and it stayed in Billboard’s #1 slot for six weeks which was impressive considering the other great music that was out that year.

18.  “Here Comes The Rain Again”, Eurythmics– This is the second song from the Annie Lennox led band to make one of my lists.  It carries on many of the qualities of their earlier hit, “Sweet Dreams” including great vocals, keyboards , and a prominent use of stringed instruments (not just guitars).  Lennox’s voice has a smoky affectedness to it that makes it interesting to listen to.

17.  “I Can Dream About You”, Dan Hartman– This is definitely a one-hit-wonder from a guy I could not have named if you had paid me, but I could easily sing the song a the way through though.  It has a very catchy melody that moves along briskly and is easy to follow.

16.  “Easy Lover”, Phillip Bailey duet with Phil Collins– This is one of my top three duets of the 1980s.  The two Phils’ voices sound great together.  Collins is great as usual, and Bailey shows that he really has some pipes and range when he takes over for his verses.  For those who do not know, Phillip Bailey sang with Earth Wind and Fire before he teamed up with Collins.  He later had a solo career in Christian Contemporary Music, and finally rejoined his old band, re-billed as Phillip Bailey and Earth Wind and Fire to continue releasing music on the Christian charts.

15.  “Sister Christian”, Night Ranger– This was a great Power Ballad by a one-hit-wonder band, and recounts the coming of age of a young woman.  In the video, the band is stereotypically 80s from the hair to the dress.  The song is a very good representation of a power ballad sung by a ‘hard rock group.  It begins with a nice, soft keyboard and vocal, but by the chorus has developed into a full-fledged power ballad.

14.  “Wrapped Around Your Finger”, The Police– This is one of my favorite Police songs.  It has a subdued sultry tone that at times seems almost haunting.  The main instrument in the verses in the chime, and it sounds great as a punctuator for Stings voice.  The melody is easy to sing and memorable, and video looks great with the candles everywhere in a sort of maze.

13.  “Hold Me Now”, Thompson Twins– This is a very nice, easy to sing song by one of the many semi-androgynous British New Wave bands of the 80s.

12.  “Oh Sherrie”, Steve Perry– Steve Perry finally decided that the best way to showcase his great vocal ability was to dump his band, and in 1983 he released his first solo hit, “Oh Sherrie”.  It is a great song that begins with him belting out the first line a cappella.  The background vocals are also nice on this song.

11. “Legs”, ZZ Top– This was the biggest in a strong if hits by the iconic and very hairy guitar band.  Even their guitars were hairy, but ZZ Top was just cool.  I remember the video with that super-hot girl in it.  Nice.  I went to their Eliminator tour, and saw them on the fourth night of four sold out shows at reunion arena in Dallas.  It was great, even though they played a lot of old stuff I had never heard before.  The stage was the dashboard of the car from the video, and halfway through the show it morphed into the control panel for the space shuttle.  This concert was my first exposure to large groups of people smoking pot.

10.  “Pride (In The Name Of Love)”, U2– I have a confession.  I did not like U2 in high school.  I don’t even know why.  As a result, I do not know a lot of their stuff, but as the years have gone by, I have been confronted with the undeniable truth that they recorded some of the great songs of the 80s.  Today, I have a reason not to like them (I don’t see eye to eye with all of Bono’s politics), but I realize that songs like “Pride” are great, and deserve to be in any 80s list.

9.  “Like a Virgin”, Madonna– Madonna made my high school pants go crazy.  Her music before this “Lucky Star” and “Borderline” had a lot more of a be-bop quality.  “Like a Virgin” had a different quality, sexuality, and it worked.  Her slightly nasal voice fit in well with her new attitude.  I still remember her singing this on the VMAs while wearing a hot wedding dress.  Nice.

8.  “Shout”, Tears for Fears– This was the first mega hit for the British pop band.  It has a driving beat that I can still hear as a ‘Boom, Boom, Boom” of the rim-shots in my head as I think about this song.  It is right in a teenager’s wheelhouse with its angst-ridden lyrics that are all about expressing your rage at that age.  Oddly, the angry lyrics and beat are backed up by a very nice vocal, especially in the verses.

7.  “Drive”, Cars– The slow cool sound of this song is a departure from the normally quirky, syncopated style that the band normally put forth.  It showcased Rick Ocasek’s unique vocals, and tackles the unusual subject, for a pop song, of drug abuse.  I chose it over “You Might Think”, which is undeniably a more traditional Cars’ song, simply because I like it better.

6.  “Hard Habit To Break”, Chicago This was the second release (the first being, “Stay the Night”) from the mega-album, Chicago 17.  It featured dual vocals from Bill Champlin and the rising star, Peter Certera.  This song recaptured the more traditional Chicago big-band sound with a great horn part in the middle while retaining their new Power Ballad style that was seen on Chicago 16.

5.  “If This Is It”, Huey Lewis and The News  This was the hardest choice that I have had to make between two songs by the same band in the same year on these lists up to this point.  In the end, I chose “If This is It” over “The Heart Of Rock ‘N’ Roll” because I like to do-wap sound in the first one better than the “Rock Around the Clock” style of the second one (though as I write this, it does not sound like a very good reason).  They are both great songs, and Lewis shows his versatility by being able to sing the ballad or the rock song very well.  In the end, I’ll just flip a coin.  Heads it is, and I still choose “If This is It.”

4. “Owner Of A Lonely Heart”, Yes– Guitar is the star instrument in this progressive rock anthem by the British band, Yes, from the distorted guitar at the beginning to the long guitar solo in the middle of the song.  The vocals, provided by lead singer Jon Anderson have an almost hard rock quality which would have worked with a band such as Poison, Metallica or Def Leppard.  The back-up vocal, provided by Trevor Horn, who wrote the song, provides the familiar refrain “Owner of a Lonely Heart!” in the song.  The whole tone to his vocals is a nice contrast to the rocker sound of Anderson.  The video for this song is a surreal journey into the mind of a crazy person, and could have been a predecessor for the Fear Factor show.

3.  “Time After Time”, Cyndi Lauper– Lauper’s persona at the time was a big turn-off to me, but I’ll have to admit, she could write and sing a song very well when she really wanted to.  I still like this song today, and am pleased when I hear it on the radio or in a restaurant.  It gets tons of play, and is often heard in the score of a movie.  It has been covered on about 50 albums including artists such as Willie Nelson and Christian artist Phil Keaggy.  The most memorable appearances in movies include Romy and Michele’s High School Reunion and Napoleon Dynamite.  It was easy for me to choose this song over her other 1984 whip of a hit “Girls Just Want to Have Fun.”

2.  “Hello”, Lionel Richie– After making his mark with the Commodores’ “Three Times a Lady,” and “Still,” and again later with his smash duet with Diana Ross, “Endless Love,”  Richie released his first solo album in 1982 which included the hit, “Truly,” but was otherwise unremarkable.  In 1983, he released his super-album, Can’t Slow Down from which six of the eight songs were released and did well.  The best of these songs was unquestionably “Hello.”  It’s a beautiful love song, and the video featuring Richie who is in love with a blind woman is very memorable. 

I went to see Lionel Richie in concert when I was in high school.  It was a good show with Sheila E. singing in her underwear (hot!), and a superior technical performance when Richie took the stage.  Back then, you had to buy a T-shirt every time you went to a concert, and I bought one that was black with a big Lionel Richie face on it in some puffy raised-up synthetic paint (so gay).  I remember wearing it to Sunday night church (Sunday night was less formal in our church of about 800 regulars).  At the end of the service, I was standing there talking with my buddies when the preacher walked up to me, and tapped me on the back.  “I was just wondering who the black guy was that was staring at me the whole time I was preaching.”  I’m sure I turned red, and I was never quite sure if it was the fact that I wore a concert T-shirt to church that he did not like or the fact that there was a black man on it that he did not like.  In any case, I did not wear that shirt to church again.

1.  “Against All Odds (Take A Look At Me Now)”, Phil Collins– I know I am fudging on one of my rules by having “Easy Lover” at #16, and this at number one, but I chose to look at the duet as a different group in this case, much like I would not have a problem putting a Genesis and a Phil Collins song on the same list.  This is one of the most soulful love songs (or ‘my heart has been ripped out’ songs) that you are ever going to hear.  It’s perfect.  The piano part is memorable, and the vocal is great.  I would love to sing along with it, but I can’t make my voice do the kinds of things that Collins can.  This is another song that came on the heals of Collins’ messy divorce, and his pain is evident in the lyrics and vocal.  The song was released as the title song of a movie starring Jeff Bridges and James Wood which was a remake of an old Robert Mitchum movie called Out of the Past.

 

Here is a list of songs I liked that did not make it onto the list in 1984:

“The Warrior”, Scandal

“Almost Paradise”, Mike Reno and Ann Wilson

“Say It Isn’t So”, Daryl Hall and John Oates

“I Just Called To Say I Love You”, Stevie Wonder

“Cruel Summer”, Bananarama

“Missing You”, John Waite

“On The Dark Side”, John Cafferty and The Beaver Brown Band

“Footloose”, Kenny Loggins

“One Night In Bangkok”, Murray Head

“Joanna”, Kool & The Gang

“God Bless the USA”, Lee Greenwood

“Jump”, Van Halen

“Wake Me Up Before You Go-Go”, Wham!

 

Top 20 80s Pop/Rock Songs (Category)

Top 20 1980’s Pop/Rock Songs By Year (Criteria)

Top 20 Pop/Rock Songs from 1980

Top 20 Pop/Rock Songs from 1981

Top 20 Pop/Rock Songs from 1982

Top 20 Pop/Rock Songs from 1983

Top 20 Pop/Rock Songs from 1985

Top 20 Pop/Rock Songs from 1986

Top 20 Pop/Rock Songs from 1987

Top 20 Pop/Rock Songs from 1981

See list criteria here.

20.  America”, Neil Diamond– Neil Diamond was not my favorite artist growing up, but his music has grown on me as I have aged.  Where I would have turned him off in the 80s, now I will listen to his music, and all of his songs have strong choruses.  I like the patriotic aspect of this song also.

19.  “Morning Train (Nine To Five)”, Sheena Easton– This song was huge at the time (maybe to the point if overplay), and it has catchy (almost monotonous) beat.  You could count on hearing this song on the way to work every day for about two years.  “For Your Eyes Only” was also a very good song released by Sheena Easton in this year, and it was hard to choose between the two.

18.  “Young Turks”, Rod Stewart  I was never a big Rod Stewart fan what with the whole stomach-pumping rumors and all (Yes, I know it was all untrue now, but we did not have Snopes back then, and we were stuck with the rumors we had.  By, the time the truth was revealed, the damage was done).  That all being said, this song has a strong melody, and his voice does not sound so much like sand paper in this song.

17.  “Leader of the Band”, Dan Fogelberg– I always really liked this song, and it was easy for me to apply it to the relationship that I had with my own father.  Since his death, it only seems to apply better.  Same Old Lang Syne” was also a great song that was released in the same year and charted higher than “Leader of the Band”, but I just like “Leader of the Band” more.

16.  “Shake It Up”, The Cars– This is the first great Cars’ song of the 80s.  It has the quirky, syncopated style that eventually style that eventually becomes a staple of Cars’ music.

15.  “Arthur’s Theme”, Christopher Cross– I doesn’t get much more melodic or sing-able than the theme from the movie Arthur, though it is a little on the soft rock side of the scale.  It will always be one of the best movie theme songs.

14.  “Every Little Thing She Does Is Magic”, The Police– This is another upbeat and very good release for the British punk band.  It is the kind of tune that stays in your head in a good way.

13.  “Jessie’s Girl”, Rick Springfield– I have always thought of Rick Springfield as ‘Bruce Springstein without the edge’.  This was a huge hit at the time with a chorus that was easy to sing along with.

12.  “Who Can It Be Now?”, Men at Work– This is the first song released by the quirky group from Australia, and is my second favorite Men at Work song.  I have fond memories of this group because it was my ‘gateway drug’ from Country to Pop music.  I was a big fan right up to the point that I rented their “Live at the Hollywood Bowl” concert video.  My ‘gay-dar’ was not as precisely tuned at that time, but when I saw Colin Hay and the rest of the members of the band prancing around on the stage, I slotted the band with what became an ever growing number of androgynous, quasi-gay 80s bands that put out decent music, but whose concerts I would never go to.

11.  “Urgent”, Foreigner– This was the first hit off of Foreigner’s mega album “4”.  The percussion and keyboards (keyboards supplied by the great Thomas Dolby) has a nice syncopated quality that usually causes the listener to tap his foot or nod his head.

10.  “Our Lips Are Sealed”, The Go Go’s– This was the lead song off The Go Go’s debut album “Beauty and the Beat”.  Belinda Carlisle lent her nice, sexy vocals to the band’s sometimes overly energetic style.  This song stayed on the charts for over a year, an impressive feat for any 80s hit.

9.  “You Make My Dreams”, Daryl Hall and John Oates– This is second song from the early 80s powerhouse Hall and Oates, and is the last single to be released from “Voices”.  Like several of the other songs.  This song almost has a 50s doo-wop feel to it, and I like it better than the Mega-hit “Private Eyes” which was the first song off of the album of the same name.  “Private Eyes” is a little too-cool-for-school for me, and it does not have the staying power of its predecessor.  I chose this song over “Kiss On My List” which I also like a lot.

8.  “The Tide Is High”, Blondie– The main problem that I had with Blondie was Debbie Harry and her ‘Children of the Corn’ eyes.  I found her hard to look at, but she was a beauty compared with that horse-faced Toni Basil.  The Tide is High is a pretty mellow song for this group, but I like it better than anything else that they released.

7.  “Endless Love”, Diana Ross and Lionel Richie– With this song, Lionel Richie began to make a name for himself outside of the Commodores.  It is still Ross’s best selling hit, and the harmonies between Ross and Richie are superb.  The only downside to it is that it was title song of a dreadful movie starring Brooke Shields.

6.  “Hit Me With Your Best Shot”, Pat Benatar– Pat Benatar is the best and most prolific rocker-girl of the early 80s, and this song is vintage Benatar, complete with ricochet sounds.  She is one of the few rocker-girls that did not seem screechy to me when she would belt it out.

5.  “The One That You Love”, Air Supply– For some reason, Air Supply decided to confuse all of its fans in 1981 by releasing a song with the very pronounced chorus ‘Here I am, the one that you love’ and another song named “Here I am” that only used these words at the very first of the song, and had a chorus that said, ‘Just when I thought I was over you….”  This was all unnecessarily confusing, though I like both songs.

4.  “Celebration”, Kool and The Gang– This song held the number one spot on Billboard’s Top 100 for six weeks, and charted for over a year.  Its disco-funk chorus, of course, had a great beat and base line.  This song is still a staple at most wedding receptions.

3.  “Don’t Stop Believing”, Journey– This release from the great Journey album ‘Escape’ is the signature song for the band today.  It is another of the harder songs that are more associated with Graham Nash by many Journey fans than Steve Perry.  The song recently received a revival when it was featured prominently in the last episode of The Sopranos.  “Who’s Crying Now” was also released this year.

2.  “Keep On Loving You”, REO Speedwagon– This is a truly great song by a band that would become an 80s power ballad staple.  “Take It On The Run” was also recorded in this year, but for me, there was no question which of the two was the best song.  It was played on MTV’s first day, and still can be heard regularly today.  It was released on the album Hi Fidelity, and was one of two great songs on this album.

1.  “In The Air Tonight”, Phil Collins– This is my favorite Phil Collins song ever, and one of my favorite songs of all time.  It is dark and edgy, and led to one of the greatest urban legends of all time.  Supposedly, Phil had written the song about an evil man who had allowed one of his friends to drown when they were on a trip to the beach.  According to the legend, Phil later invited the evil man to a concert, and sang the song to him.  Of course, when Phil was asked about this, he did not know what the hell the reporter was talking about.  He simply expressed the truth that this song like “Against All Odds” was written during a tough divorce from his wife.  I’m sure that he and Ben Folds could get together and write a song that would force the listener to commit suicide.  True greatness.

Top 20 80s Pop/Rock Songs (Category)

Top 20 1980’s Pop/Rock Songs By Year (Criteria)

Top 20 Pop/Rock Songs from 1980

Top 20 Pop/Rock Songs from 1982

Top 20 Pop/Rock Songs from 1983

Top 20 Pop/Rock Songs from 1984

Top 20 Pop/Rock Songs from 1985

Top 20 Pop/Rock Songs from 1986

Top 20 Pop/Rock Songs from 1987

Customer Service

I have always been big on customer service.   I work in a service industry and I am proud of the service that I provide for my customers and my customer service skills.  I must confess that there are times when I may have not shown the greatest skills in customer service.  For example, there was the time when I owned my own business that I told a nun to take her “laptop and get the f*** out!”  It should be noted that as a businessman I had already broken several of my own business policies in an attempt to give this particular person extraordinary service.  Suffice it to say that if Jesus were indeed married to this particular woman, it would explain why he spends so much time in heaven.  I do hate an ingrate, but I can say that I probably could have handled the situation better at the time…, maybe.  So, disclaimers aside, I thought I would deal with the issue of good customer service, and treating a customer well in today’s post.

As I drove to work this morning thinking about this, I was transported back to high school over twenty years ago.  I remember working at a Minyard’s Food Store as a bagger when I was in high school.  It was a nice and growing experience.  I remember once when there was an incentive program to encourage employees to be courteous to customers.  If an employee was seen by the manager doing something extra in the form of customer service for a customer, the employee received a star on a button.  At the end of the program, the employee with the most stars got $50.  I still remember going to the back of the store and getting a chair for an old woman to sit in while she waited for her ride to pick her up after shopping.  That particular $50 seemed to spend better than the other money I earned after I won it.

I also remember an episode of bad customer service that happened to me during this time.  We closed the store at night, and were usually finished cleaning up around 1:00 a.m.  Since we had only had one 15 minute break since 5:00 p.m., most of the guys I worked with were hungry when we got off work.  Lucky for us, the only fast food restaurant in town that was open that late, a Burger King, was in our parking lot.  I usually gave a couple of the guys a ride home, so on the way out we would swing through the drive-through and pick up a few burgers.  The other benefit was the fact that two or three of the local hotties worked the late shift at the Burger King, and we would flirt with them.  We did this pretty much every night, and honestly, we were the only business that they had between 12:30 and 2:00 when they closed.

In high school, there were times when I could be a bit of a knucklehead, and one night I decided to put my knuckleheadedness to work for me.  On that evening, knowing that the particular hottie that I liked the best was working, I decided it would be cool if I drove through the drive-through backward.  We did this without incident, and when we got to the window, there she was with a sweet little giggle.  I could tell she really thought it was funny, as did the other employees, except for the manager.  He walked over to the window, and yelled at me saying, “If you guys ever do this again, we won’t serve you.”  Here I was, his only business, and he was threatening me.  I looked right at him and said, “You won’t have to worry about that” (I really think this college-age punk was just jealous that we were pulling away some of the attention from his bevy of high school hotties).  To this day, I’ve never been back to that particular Burger King, and I subconsciously choose the other burger joint whenever I see a Burger King and another fast food place together.

When I was in college, I received a crash course (almost literally) in customer service when I road Greyhound one weekend to go home from school.  It was bad enough that the bus took 10 hours to make a 3 hour trip, but I swear the driver was on methamphetamine as he drove, and I was not the only one of the passengers to notice.  I stowed my baggage, and watched them put it on the cargo hold.  It held almost all of my cloths which, like any college student, I was bringing home to be cleaned for free.  The baggage was labeled as mine.  The ride was truly frightening, and I was glad when we got to my destination in Denton.  It had been obvious for most of the trip that the driver was running behind, and that he would have used a hyper drive to make the bus go even fast if it had been available to him.  When we got to Denton, he played his customer service card.  He informed the ten or so of us that there was no record of our luggage on his paperwork.  This, of course was a lie.  He simply did not want to take the time to get our luggage off the bus.  It told him which baggage compartment my luggage was in, and that it was labeled with my information.  He refused to even look for it.  Since most of my worldly possessions consisted of clothes at this time, I was reluctant to lose them in this manner.  It told him that I would not leave the bus until he looked for my stuff.  He actually touched me trying to get me off the bus at one point, but quickly let go, and threatened to call the cops.  Eventually, I relented.  I wish to this day that I had pushed it further and seen what the highway patrol would have had to say to him…, or me.

Of course, it was a holiday weekend, and my mom had to drive me to down-town Dallas, and spend about four hours of the weekend that I wanted to use for rest and recuperation retrieving my luggage.  They did not even offer an apology.  I informed my parents that we would be finding me transportation or I would not be going back to school.  It was an empty threat because I liked school, but it worked.  I have never considered riding the bus anywhere since then.  In fact, I will go out of my way to tell people of the awful service I received from Greyhound.  Don’t ever user this company (how’s that?).

I guess the best example that I can find has to do with car maintenance.  Since I was in high school, Just Brakes has run commercials touting brake service for $100 for each set of brakes.  Anyone who has ever been to this place knows it is a lie. 

I had to get my brakes done one day, and I could not get a ride, so I was stuck at Just Brakes for several hours waiting for the work to be completed.  I proceeded to watch them up-charge every person who came through the door.  It was shameful.  The pitch was the same every time.  They would insist on replacing the same “worn-out” items on each car that they serviced (including mine).  It was fascinating that every car regardless of make, model or year would have the same problems with their brake systems.  For instance, they recommended replacing a particular spring on every car that came in.  The spring was $30 and the labor was extra.  As the day wore on, I watched every person who came through the door get charged over $600 to get their brakes done.  Anyone who balked at the price was told that if they did not have all of the recommended service done to their cars, then Just Brakes would not warranty them.  Of course, Just Brakes had already done work and labor by this time, so they had these people (including myself) over a barrel.  I thought about refusing the warranty, but something about the people who ran this particular outfit made me think that doing so would simply make me a good candidate for the example they needed to scare everyone into paying their fees.  You know, the guy who did not pay for the warranty, and oops, his brake line was worn out, came apart and led to his untimely death.  So, I sat there awaiting my fate like a WWII gypsy, and when my turn came, I paid their exorbitant fee.  But, I determined never to go there again, and I encourage you, unless you like to be lied to and have your money stolen not to use them either.

A good mechanic is hard to find, but since I found one, and his service is the best example I have ever seen of consistent, great service combined with a fair price, I will mention him here.  The business is 40-M Tire and Alignment in Lewisville, Texas (He does more than just tires and alignments).  His great service, often doing things such as plugging a tire for free, has led me to recommend him to every person that I know.  My whole family and many friends still use him.  I will still drive the 40 miles to get service from him if it is possible, and I can even trust him not to take advantage of my mother’s lack of automobile knowledge.  He treats her very well, often refusing payment for his services.

The best example of great service from him occurred when I was getting some work done to my vehicle.  I asked to have the front brakes done, an alignment, and an oil change.  On the way out the door, I remembered that I needed to get an inspection that month so I asked him for that also.  He said that the rest would be no problem, but that he did not do inspections.  I said, “Ok, just do the other stuff.”  He called me before 12:00 noon that day and told me my vehicle was ready.  When I went to pick it up, he said, “I went ahead and took it down the street and got it inspected for you.”  He did not even charge me anything extra!  Now that’s service!  And, this was all coming from a guy whose lot you could barely park in because of the amount of business he did.  I guess there was a reason for that.

 

If you have customer service stories (good or bad), please feel free to tell me (and the world)about it in the form of a comment.